Sam Raimi may be the best tongue and cheek director of all time. The whimsical, goofy and American as apple pie tone he put on all three of the Spider-Man and the ridiculousness of his Evil Dead franchise are perfect examples of the mastery Raimi has over his movies. With “Drag Me to Hell”, Raimi does it again, this time by perfectly fusing together a straight-faced horror movie with the tongue and cheek that he is known for.
Christine Brown (Alison Lohman, “Big Fish”) is young, gorgeous and on her way to living a full and happy life. All of this comes to a screeching halt when she crosses the disturbingly disfigured Mrs. Ganush, who tries to get an extension on her loan for her house at Christine’s work. Christine’s boss lets her make the decision and, thinking about how her kindhearted nature could hold her back from a promotion, denies the loan, prompting the elder Ganush to place a curse on our heroine, but not before an extensive and hilarious battle in a parking garage.
The bulk of the movie’s humor comes in the torment of Christine, which more often than not involves vomiting directly in the young loan officer’s mouth. Seriously, it happens over and over again, and it never gets old. The other crutch for the humor comes from Christine’s willingness to remove the curse, including the sacrifice of a small animal after she tells her spiritual adviser in the movie, psychic Rham Jas, that she is a vegetarian. As the curse wears on her psyche, the lengths she’s willing to go get more extreme, but also funnier.
Possibly the most surprising aspect of the movie is how despite the shots of humor, “Drag Me to Hell” is still very much a horror movie. There are a handful of scary moments in the movie and plenty of tense scenes where Raimi lets the tension of the scene build, working slowly and methodically. The balance between these scenes is flawless, delivering both experiences simultaneously and without feeling like two separate movies.
The cast, headed by Lohman and Justin Long (who plays Christine’s boyfriend), works out well and deliver in their respective roles. Lohman, who must have always had a truck load of breath mints nearby for the vomiting scenes, transforms through the movie from a young and kind-hearted girl to one willing to hand off the curse to one of her nemeses, cursing them to eternal torment in hell. Her tormentors also are great and have to have spent hours in getting makeup applied to look the way they did, because they all look terrifying if they were to be put directly in front of you like they are to Christine.
“Drag Me to Hell” is a perfect example of how to do a great horror movie. Not too serious, not too tongue and cheek, but just the right balance. The PG-13 rating doesn’t hinder the movie, but instead lets a younger generation get a taste of how the horror genre should be done from Sam Raimi.
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