By Rachel Carlson
The image of R&B singer Chris Brown is just like the boy next door. He has little to no visible tattoos, a bright white smile and boyish good looks that drive the girls crazy. His heartfelt ballads of love equate losing someone to not breathing and wanting to stay together forever. He has your classic good boy image.
Well, more like had your classic good boy image. The fact he may have been involved in a physical altercation with his girlfriend, Rihanna, does not really coincide with that squeaky-clean picture.
If the accusations of assault turn out to be true, Brown can pretty much kiss his career, sponsors and love life goodbye. That clean image he has acquired will be gone forever.
The Monday after news of the assault broke, Brown’s sponsor, Wrigley’s gum temporarily suspended him as if someone would see their affiliation with Brown as condoning domestic violence. Like with any other big celebrity, when trouble brews sponsors hightail it out of there and leave their clients to deal with their mistakes alone. Losing this big sponsor, and the big paycheck, will be a major blow to his career.
Not to mention he also missed a primetime Grammys performance Sunday night and has cancelled an NBA All-Star game appearance set for this weekend. While dropping out of public appearances helps him avoid questions and more controversy, Brown is giving up free press and great career opportunities.
The icing on the cake is that the female involved in the dispute could quite possibly be Rihanna. This makes the situation an even bigger deal because they are both usually in the limelight to begin with. If the woman involved had been a non-celebrity the allegations would still be all over the news, but when you add two stars to the mix it causes huge headlines.
The biggest issue though is that Brown has managed to trash his own image. Teenage girls love him for his tender heartthrob ways. He seemed like the guy you would take home to mom. Now, because of a scandal like this, Brown’s image seems like one you would hide from mom instead. Tender heartthrobs usually do not have that effect.
As an artist, Brown is his own product that he has to market in order to be successful. These allegations definitely make for bad PR and it will show in his sales.
As unfair as it seems, the public will not go by the rule innocent until proven guilty in this case. Brown is a celebrity and celebrities are always judged harshly.
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